Case Studies - Commerical Launch

Pentico's commerical launch solutions have included:

• Supporting all components of major commercial launches
• Assisting in design of external and internal post-launch communications plans
• Developing master milestone and project schedules
• Performing risk assessment exercises
• Conducting status meetings, change control meetings, readiness review meetings, and action assignment meetings

Commercial Launch Case Study

Challenge

A biopharmaceutical company which had not launched a new product in over ten years found themselves simultaneously launching two significant new products.

Solution

Pentico provided an experienced launch manager for each product. The two Pentico managers worked closely to assure launch project structuring, planning, status reporting, risk management, and information sharing were done as similarly as possible since many of the same people were supporting both launches. Pentico ensured all participants—development, regulatory, commercial teams, medical affairs, supply chain, and external providers—were included as part of a truly integrated launch team.

Results

One of the products was approved exactly per the PDUFA timeline; the sales launch meeting and the first written script were both completed within 72 hours of approval. FDA approval of the second product was delayed due to additional information requests, but this product was also launched within 72 hours after approval. Sound management and control of commercial activities resulted in initial sales for both products that significantly exceeded targets.